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10 steps to setting up your small business website for Success

A robust website is vital for the success of any small business, whether you are a freelance photographer, manage a hardware store, or run another form of small business.

If you want to construct a new startup website or improve the effectiveness of your present site, here are ten critical steps to get started and help your small company website compete effectively in the online marketplace.

1. Acquire an appropriate domain name.

Your domain name, often known as your website address, is frequently the entry point to your website. It is critical that it provides a solid first impression for both usability and search engine optimization (SEO).

2. Purchase secure, scalable website hosting with good tech support

An excellent hosting service takes away the technical headaches of getting your site up and running. It also provides the essential framework and ongoing maintenance you need to keep your site secure and working as it should. Your hosting provider should have 24/7 support to help you with any questions about deploying a site and troubleshoot any problems that may arise.

3. Hire a decent, reliable web designer

A designer is not the same as a programmer. A designer is responsible for your site’s overall look, feel and navigation. A good designer will have experience with designing sites that are both attractive and easy to navigate.

A programmer (or developers) will be responsible for creating the actual website, which will be based on the developer’s technical specifications and design documentation provided by the designer.

4. Put your business information online

Be sure to include your business name, contact information and your mailing address (or at least your e-mail address) on your site. Also, be sure to include relevant keywords in your web text and site architecture.

5. Consider a blog

A blog is a great way to post information about your business, news and updates, and get feedback and comments from your customers. The Internet is all about information, so by having an active presence with your own blog, you will be able to share your knowledge with your customers, as well as keep them up to date on your latest developments.

6. Be sure to have a good content management system

Several good content management systems are available, but WordPress and Joomla have become the most widely known. These are both open source systems, which are cost effective ways of managing a site.

7. Have a great logo

This is your identity, the first thing people will see when visiting your site. Make sure it looks professional and represents your business. It will be printed live on your site, so it needs to be in vector graphic format (which you can scale to any size) to change it later easily.

8. Take advantage of search engine optimization (SEO)

SEO refers to the methods and activities you use to optimize your site for search engines. There are several strategies and tactics, including site architecture, keyword usage, content, and more.

9. Make your site load fast

Google and other search engines rank sites with good page load times higher in the rankings, which is an important consideration. You can use several strategies to optimize page load speed, including image optimization, size, and hosting.

10. Get ready for mobile devices

According to Google, over 50% of searchers use mobile devices, so you should optimize your site for mobile devices. Google also recommends responsive designs, which makes site content flexible to fit well on different screen sizes.

Conclusion

It’s not enough to simply have a great idea and put it on the Internet. It would be best if you had a significant web presence for your business to succeed. By following the above steps, you will be well on your way to creating an effective website, which will help you succeed in the fast-moving online marketplace.

If you need a freelance web designer who can create a stunning website and make your online presence a success, then Plinkit is the one for you. I offer professional web design services and WordPress training in Sunshine Coast, QLD. Contact me today to learn more about how I can help!

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