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10 Ways to Make Your Small Business Website Even Better

A website is critical to the success of any small business. In today’s digital world, customers expect businesses to have an online presence, and a website is the best way to achieve this. However, simply having a website is not enough. Your website needs to be well-designed, user-friendly, and informative if you want to attract and retain customers. Here are 10 ways to improve your small-business website:

1. Keep Your Website Up-to-Date

One of the most important things you can do to improve your website is to keep it up-to-date. This means regularly adding new content, updating your design, and ensuring that your information is accurate. Customers will quickly lose interest in a website that is outdated, so it’s important to keep yours fresh.

2. Keep Your Web Design Simple

Your website should be designed with your user in mind. This means keeping your design simple and easy to navigate. Customers should be able to find what they’re looking for quickly and easily. Avoid cluttered designs and too much text. Instead, focus on creating a clean and user-friendly design.

3. Improve Your Page Speed

No one likes a slow website. If your website takes too long to load, visitors will likely leave before they even have a chance to see what you have to offer. To improve your website’s speed, ensure you’re using a good web hosting service and that your website is optimised for speed.

4. Make Your Website Mobile-Friendly

With most internet users now accessing the web from a mobile device, it’s more important than ever to have a mobile-friendly website. This means your website should be designed to be easy to view and navigate on a smartphone or tablet. If your website isn’t mobile-friendly, you’re likely losing out on potential customers.

5. Use Strong Calls to Action

Your website should have a clear purpose, and your call to action should reflect this. Whether you want visitors to sign up for your newsletter, download a white paper, or make a purchase, your call to action should be clear and easy to find. Avoid using generic calls to action like “click here” or “ learn more.” Instead, be specific and use actionable language that will encourage visitors to take the desired action.

6. Use Strong Calls to Action

Your website should have a clear purpose, and your call to action should reflect this. Whether you want visitors to sign up for your newsletter, download a white paper, or make a purchase, your call to action should be clear and easy to find. Avoid using generic calls to action like “click here” or “ learn more.” Instead, be specific and use actionable language that will encourage visitors to take the desired action.

7. Include Social Proof

Social proof is a psychological phenomenon that occurs when people are uncertain about how to behave in a given situation. They look to others for guidance on how to act. When it comes to your website, social proof can take the form of customer testimonials, user reviews, media mentions, and more. Including social proof on your website can help build trust and credibility, which can encourage visitors to take the desired action.

8. Use Images and Videos

Images and videos are a great way to add visual interest to your website and break up text. They can also help convey your message more effectively. When choosing images and videos, be sure to select ones that are high-quality and relevant to your business.

9. Use Compelling Content

Your website’s content should be well-written, informative, and relevant to your business. It should also be updated regularly to ensure that it remains fresh and relevant. In addition to your website’s main content, you should also consider including blog posts, infographics, and other types of content to help engage visitors and keep them coming back for more.

10. Ask for Feedback

One of the best ways to improve your website is to ask for feedback from your customers and clients. Use surveys, contact forms, and other methods to collect feedback and use it to make changes to your website. You can also use feedback to improve your overall online marketing strategy.

Conclusion

There are many ways to improve your small-business website, but the 10 listed in this article are some of the most effective. By following these tips, you can make your site more user-friendly, informative, and visually appealing, which will ultimately lead to more customers and sales.

Plinkit offers website design building and WordPress training in the Sunshine Coast, QLD. If your small business is looking for professional web design services in Queensland, connect with me today!

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