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3 Small Business Tips to Effectively Manage A Website

Over the last decade, it really has become mandatory for businesses of all sizes to have a fully functional website to attract and retain customers. While the process of website development isn’t too much of a challenge for larger businesses – they have much higher budgets – smaller companies can tend to feel a little constrained. They may be forced into creating a DIY website or will need to spend time finding a website designer who is within their budget. Read more here on how to find a website designer that is a good fit.

Regardless, as a small business, having a website is vital. Whilst many start up’s launch their business with just a social media presence and that is perfectly fine, it isn’t wise to put all your eggs in one basket. You can get banned from a platform overnight, there have been countless examples of people loosing a massive audience overnight – that in many cases can’t be recovered – due to being hacked or banned from a social media platform. Having a website improves the “trustworthiness” of your business, adding credibility. It also gives you the advantage needed to outperform other small companies that are just operating on social media, or worse, relying just on word of mouth.  That being said, if you do have a website, proper management is vital. Make sure you work out before choosing the type of website you are after, how much maintenance you can afford to carry out. Maintaining a website can take both time and money depending on the type of website you decide. Here are some tips on how you can adequately manage your small business website on a budget:

1. Opt For a Static Website

You may be convinced to spend lots of money on your first website getting all the bells and whistles. A website such as WordPress may be suggested to you as the way to go (and this is what I build all my websites with), but sometimes , such these websites can be tough to maintain, and as a small business just starting out, you simply may simply need a good enough website to run your business that doesn’t require much maintenance

In this situation, you could consider opting for static websites. A static website using a Bootstrap theme is simple, cheap and usually sufficient for your needs when first starting out. Plus, they load super quickly, which is a great way to boost your website’s SEO. But be warned, if in the future you need more functionality, such as a booking system, a blog or to sell products, you might be trapped as often a static website is not built for scalability. These types of website are quite cheap to set up and have minimal maintenance.

2. Update the Website Often

If you do go for a website such as WordPres, then you need to treat your website like a treasured indoor plant – you will want to water it often and ensure it has enough sunlight and nutrition to thrive – the same can be said about your website. Of course, you won’t be pouring water into your website! Instead, your job is to update it regularly. Use a spreadsheet to create a list of checks to be done weekly, monthly, and even yearly. This can include going through your footers to update the year, updating the blog with new content, updating your offerings to reflect what you have, and more. This keeps your website up to date and relevant. If you have the spare cash, you can organise for your web developer to do this for you in a website monthly care package plan. 

3. Optimise for Voice Searches

Another little trick could be to optimise your site for voice searches. If you have a website that has lot’s of content, then this could be another website improvement you can undertake with a great payoff. Typed-out queries,( that is what most people do when they perform a search on google) are the traditional way that people perform search and the traditional way that a business would focus their SEO optimising on. This is something that anyone with a basic SEO (search engine optimisation) strategy will be doing. However, did you know you can also optimise for images, videos and also for voice searches? More and more people are surfing the internet using voice assistants, and not many websites have optimised for these. In other words, by optimising your website for voice searches, you open yourself up to a wider audience and even attract customers competitors would otherwise fail to reach out to if they haven’t implemented voice search optimisation. There are a number of ways to do this, search engine journal has a fabulous article here on the details on how you or your web developer can do this.

Websites have many requirements. 

There are many other options to effectively manage your small business website with the aim of attracting customers. Always try to keep your clients mindset in mind, do this  when surfing your own website looking for ways to improve it. Listen to your customers feedback. Consistently analyse your website’s performance and statistics – this can be achieved with a number of reports, such as google reports and importantly refresh and add to the content of your website often.

These tasks may sound like extra work on your end, and they might be. However, when you apply and master them, you’ll see that your website will perform much better, attracting more visitors to your website, more clients and hopefully making the whole effort worthwhile.

Having trouble running your website? I offer web design, training, optimisation and marketing services in Sunshine Coast to help meet any of your web-related needs. Work with me today and get your website design needs covered!

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