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5 Tips for an Aesthetic Web Design That Boosts Conversions

Branding and marketing are not as easy as some business owners think. Although it is a
numbers game, it’s also all about timing. You need to do the right thing at precisely the right
time to see measurable results.

The good news is that the numbers are pretty easy to understand when it comes to your
business website and its design. You can see how many web visitors you get within a certain
period, how much time they spend on your website, and more.

However, it’s not just those numbers that matter but also what those visitors do on your website.
And for them to do what you want them to, you need an aesthetically pleasing and high-
performing web design. As a freelance marketer on the Sunshine Coast, here are some of my top tips I have for my clients.

Get Rid of the Clutter

Your homepage is the first thing your potential clients will see, so the design should be able to
catch their attention, at least a little bit. However, the last thing you want to do is confuse them
with heaps of information on the page. Although you want to make sure your clients can find the
information they need on your website, you don’t want to make it too obvious for them,
especially the first time they land on your site.

Think of the home page as a table of contents – your visitors should get a good, clear idea that your company provides business solutions, the specific services you offer, and the contact information. So, the next time when they need your services,
they’ll know exactly how to make contact with you.

Make Sure Your Visuals Have a Purpose

One of the worst mistakes a web designer can make is using large images for their sake. For example, a nice landscape image with a mountain and a cloud looks cool, but it’s better to remove it when you can’t use it as an actual design element or if it doesn’t hold any relevance to your business. You are designing for your client not yourself, so if the image doesn’t add any value, then remove it.

On the other hand, if it’s related to your subject matter and adds value to your design and
content, it’s a good idea to use it. For example, if you’re writing about the alps, then use an
alpine-themed picture, as it will help get your message across.

Make Navigation Painless

If your visitors find your site’s navigation annoying or complex, they’ll leave your website and
look for another. It doesn’t matter if you have the best business solution in the world. They just
won’t be able to find it.

Always make sure you’re using simple, clean, and precise navigation. Also, don’t forget to place
a menu on your site so your clients can always find what they’re looking for, and you’ll still make
a good impression.

Embrace the Value of White Space

White space or empty space is basically the space between topics, between paragraphs, and
between images. It’s important because it makes your content look good and makes it easier to
read.

The reason why white space is so important is that it allows your brain to process what you’ve
just read and prepare for the next part. Without white space, you risk your readers getting
distracted by your design elements.

Optimize for Your Mobile Audience

It’s been proven time and time again that the best way to reach your audience is to optimize
your website for mobile devices, as most of your audience will use them. If you don’t want to
miss out on any potential customers, then you should make sure your website looks just as
good as possible on mobile devices as on desktop computers.

Nowadays, many people don’t use desktops, especially when they are always on the move. So,
if you don’t want to miss out on potential clients, it’s better to make sure your website looks as
good as possible on mobile devices.

If You Want Your Website to Succeed

If you want your website to succeed, you need to make sure you’re doing everything right. That
includes ensuring your website is free from clutter, that every visual element has meaning, and
that visitors can easily navigate the website. You should also use white space smartly, and last
but certainly not least, ensure that your website is optimized for mobile users. By following these
tips, you can be sure that your website will be performing better than ever before.
Because web design is a complex process, it’s best to get website design services from a
seasoned professional.

Plinkit offers exceptional web design services for small businesses in Sunshine Coast, QLD,
and nearby areas. Contact Plinkit today to know how you can improve your business website’s
design and see desirable results!

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