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5 Changes to make your website

DIY changes you can make to your own website for a big impact

your website is your digital premises

Your website is your organisation’s digital premises and there are a number of DIY changes you can make to your website for a big impact. 

Whether you like it or not, people will judge your business based on what they see. The goal is to portray your business and its brand accurately, so when your current and potential clients visit your website, they are able to get the information they came for, without getting lost, frustrated or confused. 

We spend a lot of money and time to plan and set up our website, but before long they can become outdated. Products change, offerings become obsolete and we overlook the tools a website can offer our business. 

Like doing a quick tidy up before your friends come to your house for dinner, doing a quick tidy up of your website can drastically improve the digital perception of your company. It will show your customers you care about your business, you care about your website and you will care about them.

There are a number of simple checks and changes you can quickly make yourself to your own websites. With a little technical confidence these changes are easy to make. Once you have the skill to make a few changes, you will feel a sense of freedom and I highly encourage you to give it a go. What are the areas to tackle first? Following are my top five suggestions.

DIY changes to make to your website for a big impact

1. content

Content is king. Conduct an audit of your website content. You are looking for any pages and areas where information isn’t current. Once you have a list of outdated data, update it all one by one. Some areas to focus on include:

  • Products & services – have they changed? Is the pricing up to date? Are they in stock?
  • Double check your contact information, including phone numbers, emails and addresses – are they still current. 
  • Test social media links to make sure they are still going to the right places. 
  • Does your business run events or classes? Ensure only current events are listed on your site. 
  • What are the words you are using? Do they share the same personaility that you are aiming for.

2. Add more images and video

Images convert and they add to the feel of your website. Adding more images is a quick way to change the overall feel and recency of your website. Some suggestions of places to add extra images include

  • Extra pictures for the products or services you sell such as different angles, front or back. With a service offering, it could include images of you performing that service or a chart showing the results of your service on their business. 
  • Any recent events your organisation has held.
  • If you haven’t yet added a picture of yourself then get to it. 
  • If you are extra brave, add an introductory video of yourself or your office.

Before uploading your images, make sure the filenames are descriptive and accurate so changing a product image from 1234.jpg to fruitbasket.jpg makes it easier for Google to place this image in the correct image search result. 

3. Style

Ensure consistency across your website. Does your website use many different font sizes and types? This is confusing to your users and is highly annoying to read. You should aim for your paragraph text fonts and sizes to be the same across every page. Headings should also be the same size and type. If they aren’t, change them. Colours should be consistent across all pages.

Colour Palette

4. Collect website data

Your website needs to work for your customers, but it also needs to work for you. You can start collecting website data by setting up a Google Analytics and Google Search Console account, and linking them your website.

These free tools help let Google know you exist which helps with Search Engine Optimisation  They also get you some google love by improving your presence across google but most importantly they give you access to great data and reports. 

The tools are easy to set up and provide you with real-time reports on the people that are visiting your website. Providing information such as where your users are coming from (Google, social media or other websites), their geographic location and what pages they visit when on your site.

5. Search Engine Optimisation (SEO)

Want more Google love? It’s time to get to work on your SEO. If you have a  WordPress website install a free SEO plugin such as Yoast. Yoast gives you a head start by scoring each page and giving you clear instructions on how to easily fix or improve each SEO variable. If you don’t have a WordPress site, almost every type of website platform will have an SEO tool it is just a matter of learning how to use the tool.

With a little consistency and dedication, you can apply these DIY changes to your website keeping it current and clean, leading to more traffic, higher conversions and most importantly happy customers.

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