Setting up a small business is no joke. It takes a lot of time, money, and effort to build something from the ground up. Those of us who run companies do not rely on sheer luck to make their business successful. Instead, they invest in websites and establish an online platform for their potential clients.
Many new business owners do not invest in a website at first. Instead, they put the budget into other areas and forget to promote their business. Statistics show that 70 percent of traffic is directed through Google. On top of that, nearly half of Google searches are for local businesses. It isn’t a shot in the dark to invest in a website – it can give much more in return. Here are a few reasons why a small business needs a website:
- Assert Credibility
A business without a website can appear unprofessional – having a website increases your businesses credibility and trustworthiness. A website can be used to legitimise a business – it contains all the information a business may need to prove its legitimacy – contact details, reviews, testimonials, case studies, articles, information about its owners, it’s services and details of the owners qualifications.
Even if a website doesn’t seem too important during the first few months of establishing a business, make sure that a page is set up before the first year of business kicks in. Set up your social media pages and once you have sufficient cash flow, invest in that website.
- Search Friendly
The first thing people do when they want to look for something is to Google it. By using a search engine, people can find information quickly and at their convenience. If your business doesn’t have a website, you’re missing out on the free traffic provided by one of the most popular search engines in the world.
Approximately 46 percent of searches look for local businesses. If you’re someone aspiring to cement your business in your area, being searchable online might be the first step into success. Out of the 46 per cent of all searches, at least 72 percent of them become in-store visits. Putting up a website is hitting two birds with one stone—online traffic and local foot traffic.
- Lead Generation
A lead is any person who indicates interest in your company’s products or services. Generating a lead is a business’s ticket to generating sales. If you have people interested in what you provide, they will likely buy a product or subscribe to your service. A website helps lead generation by putting your business out there for people to see.
In the past, businesses relied on tri-media or television, radio, or newspaper to generate leads. Although it is effective, it targets too many people who might not even be interested in your business. Not to mention that it is expensive and difficult to maintain. On the other hand, websites are more affordable and are easier to maintain.
Your Business Needs A Website.
As the world shifts into digital platforms for everything, having a website for a small business has become more of a necessity. If your business relies on walk-in customers, a website can be the very thing that draws customers in.
Plinkit is a 5-star reviewed and degree qualified freelance web designer for small businesses. I offer web design services for companies on a budget because I want every business to have a chance to be online. Visit my contact page to request a proposal or to check out my portfolio.