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How Can Company Websites Encourage More User Traffic Online?

By definition, website traffic refers to the number of visitors a website receives in a given timeframe. However, many factors influence the number of people visiting a website, such as website design, content, and optimisation. Therefore, how do new company websites get more traffic early on? Here are some best practices web developers can try.

1. Exercise Excellent SEO Practices

One of the most important things to do when launching a new website is to ensure that it is correctly indexed in Google. This way, it is sure to get noticed by more people through search engines. Develop a content strategy that will give your website the best ranking.

Aside from technical SEO practices, you should also take time to do keyword research. It is important because the chances of your website getting found are higher if your website content is relevant to the keywords that people are most likely to use in search engines.

2. Create Quality Content

Content is king. The more relevant, valuable and engaging content you have, the more traffic you get. Under this principle, you should build a website containing features other websites do not have.

It is the secret to getting more traffic. You can use systems to create landing pages, squeeze pages and landing pages. It will help you make more engaging and relevant content for your audience.

3. Maximise the Use of Social Media

Your website will not grow with just one instance of social media. Make sure your website is optimised for social media by having an active presence on Facebook, Twitter, Google+, LinkedIn and YouTube.

You can also create a brand page on the various social networking sites you choose to use. It is also utterly crucial because the more people see your new website, the more traffic you will get. Make sure your social media accounts are active so that people go back to your website.

4. Review Website Statistics

You can get an idea of how much traffic you are getting. It is essential to check your website bounce rate often. For example, if your site has a high bounce rate, you may want to make some adjustments to your navigation and design.

You need a website analytics program to get the best insights on your website. You can see where people are coming from on your website. By doing so, you can determine what pages on your website are most popular, as well as the least popular. As a result, you will know if your website needs adjustments.

5. Partner with a Web Developer

You cannot create a profitable website on your own. You will need a web developer to help you with your other website needs. A web developer can help you with SEO, search engine rankings, social media integration and coding. If you want to build a successful website, you will need the help of a web developer.


Having a website can be a great and effective way to communicate with your customers. It is also an excellent platform for you to increase your brand awareness and serve more people. However, it is not enough to just build a website. You need to get to work to get traffic, eventually turning into sales. The more traffic you get, the more success you will have.

Launching a new website is a huge milestone. It is essential to follow the tips we have given you to draw more traffic to your website. It is an excellent way to get people to come back again and again.

Plinkit is a web development company offering website maintenance services. Our goal is to help companies establish, build, and maintain their websites to make them known in the digital space. Meet a freelance web designer today and have your website optimised for more traffic online.

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