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Responsive Web Design

Responsive Web Design: What Business Owners Should Know

Responsive Web Design

The digital age has called for a different way of doing business. More traditional approaches which had worked in previous years, now that almost all customers are online, are not as effective as they used to be. Businesses now have to learn how to adapt to their audience’s changing needs and one way to do this is to build a responsive website.

What Is a Responsive Website?

In a nutshell, a responsive website is one that can be viewed properly on mobile. A website is considered responsive when it dynamically reshapes and re-orders its content to fit whatever screen it is being viewed on. It grows or shrinks in size when viewed on mobile devices, desktops, or laptops.

Is Every Website Responsive?

Not all websites are responsive. Developers didn’t pay attention to the responsiveness of websites when the internet became widely available in the ’90s. Mobile phones didn’t display websites at all and tablets and ipads didn’t even exist.  However, when Apple released the first iPhone in 2007, more and more people started to notice that websites don’t look so good when forced to display on tiny screens.

The user experience was terrible back then, people would frequently have to pinch to zoom into the screen and scroll left to the right to read tiny writing. This prompted web designers to refactor the code on the website so all elements automatically fit the screen, regardless of the device used.

As time went by, web technology became more and more advanced. Users expectations increase which further realized the importance of building websites with a responsive design. 

This type of website allows users to read and view content more clearly. Images re-size and fonts adjust to fit the screen correctly, providing users with a convenient experience. 

Why Is a Responsive Web Design Important for Businesses?

Users are now able to complete shopping transactions in just a few clicks using a mobile device or personal computer, thanks to e-commerce stores. Since almost everyone is now able to purchase via a device they carry in their pockets, businesses should take advantage of this opportunity to make a huge number of sales. 

To make the shopping experience as smooth as possible, they prioritize having a responsive website. Doing this helps them expand their reach and increase their lead generation, conversions, and sales. 

Is Responsive Design Overrated?

Responsive web design offers many benefits. However, just like any marketing method or design type, it is not perfect. There may be some disadvantages, especially for DIY website creators. There also may be difficulty in resizing banner ads. Additionally, not every web design looks great on every device. To address all of these problems, working with an experienced web designer is crucial.

Do I have or need a responsive website?

Websites that were designed and built over the past five years should be responsive. If you have created a website yourself or purchased a “quickie” or starter website it’s possible that your website isn’t responsive. The best way to find out is to review your website on a mobile or on a tablet. 


Responsive design is now considered a vital part of modern web strategy to ensure an optimized browsing experience for website users. In fact, now that user experience can make or break a business, it is no longer considered an option but a requirement. But since this type of web design doesn’t work well for every website, seeking top-notch web design services is necessary to ensure the website works well on every screen.

If you have an older website and are ready for a makeover or update please reach out. You can find my packages here.

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