A digital audit gives you a clear picture of your online setup. It is a checklist that measures all the things you should be doing and gives you a take a pass or a fail for each variable.
By reviewing your website, social media and email marketing setups the goal is to identify any inconsistencies, such as missing links, inconsistent branding or poor mobile responsiveness, that you can then improve.
A digital audit gives you a very specific list of areas to improve and shows you what you have got right.
It is super helpful before conducting a marketing strategy to ensure that you have all the foundations in place it also allows you to have all the foundational set up ready to implement better marketing strategies.
Many of the recommendations will be quick and easy wins, improving website traffic, improving the user experience for your customer and improving traffic.