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Are people visiting your website?

How to track visitors to your website using google analytics and why you should do it

Have you ever wondered how many people are visiting your website? After creating your first website it’s normal to then wonder how many people are actually visiting your website.

Google has a piece of free software called Google Analytics. This software links to your website and allows you to collect information about when people visit your website.

Each time a “visitor” hops on your website, Google Analytics records the visit and collects some information about it. This data can include what country the visitor was from, how long they were on your website for and what pages they visited when they were on your website.

Why Track Your Website Visitors?

 

Knowledge really is power. The more you know about who is visiting your website, the more you can mould your website to suit those customers. 

Maybe you have no visitors coming on to your website at all. In this case, more marketing is required, possibly social media marketing paid advertising or SEO to attract visitors.

By understanding the true situation of your website visitors, it allows you to change your website strategy to increase those visitors. To improve the length of time they are on your website and to hopefully capture their email addresses and have them coming back again.

 

How to track – using Google Analytics

 

To use google analytics and start tracking your website visitors, you will need to start off by using a google email to create a google analytics account.

Once you have created an account, follow the steps to set up a user account for your website. You will be given a “snippet” of code to add to your website.

 

 

This code will need to be added to the “header” of your website and depending on which type of website you have there will be different instructions on how to do this. If you have a Shopify or Kajabi site, there is a specific spot to add Google Analytics code. In WordPress, you may have to add a plugin, such as “Insert Headers and Footers” for example to add the code

 

Insert-Header-and-Footer-Plugin

 

What happens next?

 

Once the tracking code has been entered, Google Analytics starts collecting data each time someone visits your website.

Google Analytics has a number of different types of reports for you to view. After a few days, these reports will start to fill up with data for your website.

Open google analytics either on the desktop or they have a great mobile app and you will see a chart.

 

 

This first chart shows you how many visitors over the day you have received.

 

Other information you can track includes:

 

  • Where the visitors came from:

    • Social Media – Facebook, Instagram, Linked-in, Pinterest, TikTok etc
    • Organic Traffic – People find you through google search
    • Direct – Visitors typing in your website directly
    • Referral – Vistors coming from another website
  • The country your visitors are from
  • What pages they are “landing” on
  • Bounce rate (how many visitors only visit one page before clicking off)
  • Are they viewing on desktop or mobile?
  • Are they new customers or returning visitors?

These reports allow you to get a deeper understanding of what your visitors are doing on your website. 

 

When to track – is it essential to track your visitors?

 

No! But if you don’t then you are missing out on a valuable opportunity for your business. And why not? Even if you are not ready or don’t have the time to analyse the data right now, setting it up now means you are collecting the now – ready for when the time is right.

 

Types of tracking

 

Besides google analytics, you can also add tracking codes for other platforms such as:

  • Facebook
  • Linkedin
  • Pinterest

 

To name a few. Each of these tracking tools allows the platform to get a clear understanding of what is happening on your website and to provide you with recommendations for improvements.

 

What to do with the tracking information

 

Now you have the data, the next step is to analyse it. Have a look and see if anything stands out? What are the most popular pages? Where are most of your traffic coming from? Is your traffic coming from a particular country?

 

a) Modify your website to please your customers and attract more traffic

 

These insights can help you change up your website a little. Some examples include:

 

Is there a page that is getting the most traffic?

If so can you create similar pages or blogs to answer further questions? 

For example, if you have a web page called “How to create a website” that is really popular, maybe you can create a second webpage that is called “How to improve your website”

 

Is there a page that is getting minimal traffic?

A page that people aren’t visiting or “bouncing” off quickly? This is an opportunity to improve the content and hopefully get more visitors

 

Is there a page that is getting average traffic?

You could revise the page, improve the content and make it longer. Maybe a longer page, add more images or improve the content.

 

b) Review and focus your social media marketing 

 

Google Analytics data can also help you focus your marketing efforts. A report called the “acquisition” report shows you where your traffic is coming from. If you are spending a lot of time posting on social media to attract your clients, then you can see if it is directing people to your website.  Are your marketing efforts on social media working?

Use the analytics reports to validate your marketing. Are you wasting your time on social media channels and getting no return for your efforts?

 

c) Review and grow your website traffic, analyse area’s that are stagnate or superperformers

 

Is your traffic growing? Are the changes you are making to your website and marketing reflected in the data? Google Analytics allows you to compare your website traffic month on month so you can easily see if the traffic is growing. If not why? 

 

Google-Analytics-Growth-Report-for-all-traffic

If there are area’s that are growing much faster then why? Can you use a similar strategy on other pages. For example, you might determine that one of your website pages is growing in traffic month on month, maybe this was due to a promotion on another website, or a collaboration you did with another website owner. If it was successful maybe it can be replicated for other areas of your website.

 

Data Analysis is Good Business Strategy

 

Without good information, it is hard to grow your business. If you want to increase your turnover and profit you need to have a good body of data to show you where your strengths are and where things can be improved. Often, website traffic directly relates to your companies revenue.

When your website works for you, it will be attracting new clients. The more clients, the more sales, the more sales the more profit. By keeping your eye on the data you can look for ways to keep the momentum going. Use this data as the foundation of your digital strategy. If you would like to install google analytics and aren’t sure how, or would like more information on how to analyse your website traffic, please contact me for a chat.

 

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